In the fast paced, hectic lives of modern Tokyo residents, the cellphone is not only an accessory but a lifeline between you and your love ones. For this “cellphone-centric” lifestyle, Japanese wireless carrier NTT DoCoMo introduced a new service in 2005 that permits unused minutes to be shared by other family members. As part of this new service introduction, an advertising campaign centered around a family of mushroom caricatures was created.
How To Cook DoCoMoDake? Exhibit
201 Mulberry Street | Map
New York, NY 10012
Exhibition Date: 10.19.2007 ~ 10.28.2007
» NTT DoCoMo
» NTT DoCoMoDake
Known as “DoCoMoDake“, the new corporate mascots unexpectedly became a must-have items almost overnight. To date, over 35 million DoCoMoDake cellphone straps sold. They can also be found as plush figures, capsule toys, digital wallpaper, and etc… The DoCoMoDake family also grew, from the original 3 to now 8, extended to “3 generations” of grandparents, parents, and children. To introduce these first ever cellphone-centric corporate mascots to the rest of the world, NTT DoCoMo created an exhibition with the humorous title - How To Cook DoCoMoDake? The exhibition explore the interpretations of DoCoMoDake through 16 up-and-coming Japanese artists and their works. On display are works from:
- Erina Matsui, gold medal winner at Takashi Murakami’s GEISAI event in 2004. Her complex and in-depth oil paintings depict the infusion of the simplest objects, such as childhood memories, toys, with her own portraits.
- Imaitoonz, multi-discipline artist who jump between analog and digital process to create a hybrid of sort. He has done numerous works for MTV Japan, Nike, Suntory, and etc… He is also the creator of the acclaimed 2004 sci-fi anime Dead Leaves.
- Risa Fukui, a specialist in paper cutting artwork, who also done stage design for singer Mika Nakashima. Her exploration into other mediums led her to films as well as Reebok advertising campaign.
- Naoki Honjo, the recent winner of Kimura Ihei Award during March of this year. A photographer whose works give audience a “God-like” view and are currently on display also at Paul Smith’s retail locations.
- Kyotaro, presently the creative force behind Majolica Majorca, a advertising campaign by cosmetic giant Shiseido. The once cartoonist expanded her works into animation, painting, and manga. She’s currently working on a new manga title and a solo exhibition in New York next year.
- Kiyoshi Kuroda, the recipient of Japan’s Good Design Award in 2005, the illustrator/art director is well known for his bold black & white silhouettes within numerous Japanese fashion magazines.
- Horuan Yokoyama, a third-generation Japanese calligrapher who transform the ancient hermetic art form into a modern live-art performance.
And much more…
The free admission event will be on exhibit in New York and in place till Sunday, October 28th.
Artist Houran Yokoyama
Artist Houran Yokoyama
Artist Houran Yokoyama
Artist Kyotaro
Artist Erina Matsui
Artist Risa Fukui
Artist Imaitoonz (Left) and Representative Paul A. Whitney
Artist Naoki Honjo
Artist Kiyoshi Kuroda
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