With the latest Nobel Peace Prize presented to Al Gore and his team of environmental activists, you’d have to be living under a rock to not notice the trend of being green and eco-friendly. For most people, an eco-conscious lifestyle is the equivalent of sacrificing all things stylish and luxe. The creators of Modify, a new “green” web-boutique, make it entirely possibly and simple to have an entire closet-full of environmentally friendly clothing without having to sacrifice your wonderfully sophisticated style (you do read enavant.com!).
Carrying some well known brands as well as carefully selected vintage pieces, the boutique has a simple yet stylish collection that makes shopping guilt-free (minus the spending). Modify chooses the brands carefully, making sure brands use highly sustainable and earth-friendly materials (organic fibers, bamboo, recycled fabrics…) as well as fair trade practices that emphasize transparency. Apart from clothing, beauty products and home décor items with the same criteria are also offered.
My top picks on the site are the wide jeans by Serfontaine and all the Woods & Fields items – there’s no need to modify your style even if you’re going green.
- Rebecca Van Roo (Fashion Editor)
» Shop Modify
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