Child stars growing up to become has-beens starring in the weekly shenanigans of The Surreal Life is no surprise to any of us. Fortunately for us, Mary Kate and Ashley Olsen have moved from the living room of Full House to conquer the world of fashion. The mini-tycoons have had incredible success marketing their clean and sweet image through fashion, toy and furniture lines that were all targeted at idolizing tweens.
In 2005, the twins assumed a decision-maiking position of their empire, Dualstar. Fashion-lovers may not admit it, but the Mark Kate and Ashley are fearless when it comes to fashion; they play with proportions (those killer Balenciaga booties they wore with everything or the Chanel carry-alls that they take quite literally), pair luxe fox furs with white cotton undershirts, and last but not least their must-have accessory for every season - a gigantic latte.
With the launch of their new line, The Row, we can finally see the essence of their eclectic but perfectly balanced style slink into select department stores and boutiques. They chose to impress with whispers of fancy French seams and fine fabrics rather than shouts of prints and unusual silhouettes. The slim-cut blazers and suitably young furs that the girls have been seen wearing also shows up in their look-book. It’s obvious this line comes directly from the veins of the twins, reflecting their fashion commandments of everyday sophistication, understated elegance, and playful versatility.
