Some 40 years ago, when men’s grooming comprised of 3 tools only: the razor, the cologne, and the aftershave, a gentleman by the name Baxter Finley had the foresight to create a line of grooming products solely for men. Over the years, the brand that Finley established, Baxter of California, has not only added more product offerings. It also adopted the easily identified cool-turquoise blue as the brand’s signature. Today, Baxter is not only known as a market pioneer but a label with premiere skincare products for men.