On the ranking of top 10 stories in 2007, British’s publication Creative Review listed a brief write-up on the branding of supermodel Kate Moss as one. Created by the prominent graphic designer Peter Saville, who came to fame with his iconic Joy Dvision/New Order album covers during 70s and 80s. Along with typographer Paul Barnes, who created iconic logos for Wallpaper* magazine, Givenchy, singer Bijork. The team worked on several variations. All of which has to fit Kate Moss, not just as a model, but an representation of today’s young women. Someone who is vulnerable, who make mistakes, yet independent and empowering. Soon, they decided on a variation of the Brodovitch Albro font, which was used first on Harper’s Bazaar during 1930s. The model herself picked the final design and the Kate Moss font was born.
Kate Moss’ signature font made its debut this year at another first for the model - her apparel collaboration with Topshop in London. The font will also appear in any future Kate Moss collaborations and projects.
» Creative Review
» Peter Saville
» Paul Barnes
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