The advent of alternative advertising channels in recent years means corporate blogs and viral videos are as common as their more traditional marketing counterparts of printed or television commercials. Unfortunately, the creation of alternative advertising tools do not automatically translate to the maximization of creativity and distinctiveness, with the exception of a few. Such as a series of motion graphic shorts titled Planeguage (plane + language), by Delta Air Lines.By collecting inputs from flyers on its corporate blog, Delta assembled a collection of unique terms that described common annoyances most flyers suffered through on their flight. Then, with the help of motion graphic specialist The Ebeling Group (TEG), Delta put together a cute and funny visual dictionary of sort to present each term and the annoyance it defines. For example, kidtastrophe, a merging of the words kids + catastrophe, a description of one lone flyer surrounded by scores of unruly children. Or the constant battle for the arm rests by the center column passenger in Middleman.
