Yves Saint-Laurent, under the creative direction of Stefano Pilati, will be launching a new global marketing campaign. To be release this week in Paris, coincide with the ongoing Paris Fashion Week for Ready-To Wear, the new campaign can also be seen in other major fashion hubs of the world: London, Milan, and New York. It will then extend its distribution to Tokyo and Hong Kong later in April.
The massive campaign, second part of Pilati’s Manifesto series, featured the current “it” model, Kate Moss, adorned in YSL’s Spring/Summer 2008 collection, in decidedly subversive poses as she glanced into the YSL store front. Photographed by the team of Inez van Lamsweerde and Vinoodh Matadin, the Dutch-based fashion photographers whose works have graced fashion magazines, galleries, and museums world wide.
The Manifesto campaign will include a distribution of 1 million copies of the printed matter, a traveling exhibition of life-size photos from it, as well as a behind-the-scene video of the photoshoot, currently available for viewing at Yves Saint-Laurent’s website.
