Conversation with Jeff Shi (石大宇)
Founder & Creative Director of Dragonfly

Written by: AJ
Produced by: Dan Hwang (黃 彥)

Dragonfly, is Taiwan-based entrepreneur and creative director Jeff Shi’s favorite insect. The dynamic attributes of this creature permits it to survive for the last 300 million years. The same attributes that made Jeff Shi named his store after it.

And since it creation over a decade ago. Dragonfly, like its namesake creature, been the dynamic force within Taiwan’s design community. Its stores introduce a wide range of well-designed products from all the globe to the consumers of Taiwan. Everything ranging from Germany’s Niessing jewelry, Swiss’ Ventura timepieces, to Japan’s Hiroaki Ohya apparels. With each established brand Dragonfly introduced, it showcased local designers’ works, who otherwise would not have an opportunity for the public to know about.

Never the one to reserve his views, Jeff Shi recently shared with En Avant his insights on Taiwan’s marketplace, design, consumerism, and more…

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